Online focus groups (Qualitative)
While we at Pew Internet primarily tell stories through data, we also rely heavily on qualitative research to help us better understand the larger trends we observe in our research. Sometimes a single comment to an open-ended question can generate a critically important insight or lead us to ask new questions that simply wouldn’t have occurred to us otherwise. To that end, in addition to our nationally representative phone surveys, we will also be conducting a series of non-scientific, non-representative online questionnaires and interviews to learn more about the changing role of technology in their lives.
To that end, if you are a library user, librarian, or owner of an e-book reader or a tablet computer, we want to hear from you! Enter your email address at the link below to be notified of future online questionnaires and interview that will help us learn how library patrons’ needs and expectations are changing in the era of e-books, widespread mobile connectivity, and the existence of vast digital collections. Sign up today!
Quizzes (Just for fun!)
Is Facebook your window to your social world? Is your mobile device the last thing you put aside before shutting the light out at night? Or does the deluge of digital information leave you flat and the ring of your cell phone leave you cranky?