Released: June 11, 2013

One-third of adults (and half of parents) now own a tablet computer


We just released a new report yesterday showing that a third (34%) of all American adults ages 18 and older now own a tablet computer. This includes almost half (49%) of adults ages 35-44 and 50% of parents with minor children living at home.

We have received some questions about how parents are using devices such as tablets and smartphones with their children—a fascinating topic, as parents seem to have a complex relationship with technology and its role in parenting. We know, for instance, that even though parents are more likely to read e-books than adults without minor children at home, the vast majority (81%) of parents say that it is important to them that their children are exposed to print books.

A new report (PDF) by researchers at Northwestern University’s Center on Media and Human Development further explores parents’ views of their children’s media use—specifically parents of children from birth to eight years old. (Here’s a Chicago Tribune summary of the report for time-pressed readers.) Some highlights:


* Update, 6/30/2014: Due  to weighting and computational errors by the firm that fielded the survey, the original report by Northwestern University’s Center on Media and Human Development has been corrected. These data points have been updated to reflect the corrections, which in this case were one percentage point each (originally 78%, 20%, and 20%, respectively).