Released: January 12, 2012

Tablet and E-Reader Sales Soar

For adults, tablet computers and e-readers were the gifts of choice, judging by a new report that indicates the number of adults in the United States who own tablets and e-readers nearly doubled from mid-December to early January.

The report, which is expected to be released on Monday, confirms what book publishers say they have experienced in the last few weeks: a big jump in e-book sales after the holidays. A similar e-book boom came immediately after Christmas 2010.


“Publishers are putting a lot of effort into e-books; apps developers are cranking out more and more tools for tablets; libraries and tech companies are making e-books easier to borrow,” Lee Rainie, director of the Internet and American Life Project, said in an e-mail. “So the ecosystem of these devices is making them more valuable.”

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